Shopify's own theme Dawn is one of the best choices to use as a starting point for your webshop. But it is missing some useful features. In the blog, we show you the best features that really shouldn't be missing from your shop.
Shopify Dawn - Unique Selling points blockThis is absolutely a must for any store. A USP block like a Coolblue or Bol.com do.
What is a USP?
USP stands for Unique Selling Proposition. It is a marketing term that refers to the unique benefit or advantage that a product or service offers to its customers. A USP is meant to differentiate a company's offering from that of its competitors and to highlight the value it provides to its target audience. In other words, it is the reason why a customer should choose a particular product or service over others.
For example, a USP for a car manufacturer might be that their vehicles have the highest safety ratings in their class, while a USP for a restaurant might be that they use only locally sourced, organic ingredients.
In order to effectively communicate a USP, it is important for a company to understand the needs and wants of its target market and to tailor its messaging accordingly. A strong USP can be a powerful tool for attracting and retaining customers, as it helps to establish the value and uniqueness of a company's offerings.
Announcement banner slider
By default Dawn offers a Stack banner. While this is great already, we can improve it by making it a slider. What is again great to gain trust and authority when displaying your USPs.